January Digital Unveils ‘January Growth’ to Serve Fastgrowing Ecommerce Brands
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January Digital said it has launched January Growth, which the company described as “a specialized division of January Digital designed to fuel fast-growing e-commerce brands.” The company said while it has been incubating its growth product for the past year with high-growth brands such as Josie Maran and T3 Micro, “the agency is now extending the initiative to all brands.” This company branch offers the market “expert performance media management, powered by their proprietary Mikey AI and analytics platform, and backed by January Digital’s full-service agency planning, analytics and strategic resources.” January Digital said in its initial work with Josie Maran, January Growth helped to drive nearly a 150 percent year-over-year increase in the brand’s return on ad spend. Related Articles Fashion Scoops Suzy Amis Cameron Launches Inside Out LLC Business Features Survey Reveals 84% of Americans Fear Cybersecurity Risks in Online Banking Josie Maran, founder and chief executive officer of Josie Maran, said teaming with January Digital’s Growth team “has been transformational. Their expertise and collaborative approach have refined our strategy, enabling us to share our mission of creating luxury beauty products that are good for people and the planet with a broader audience. We look forward to continued growth with a team that truly understands our vision.” Vic Drabicky, CEO of January Digital, sounding like a proud parent, said, “I’m thrilled to finally share January Growth with the rest of the world. We have put together an incredible team and set of technologies — I’m excited to see all the great things we accomplish for brands.” The company said January Growth is its latest expansion as it rides a steady growth trajectory. “In addition to adding clients like Interstate Batteries, Sakara and Amika, the agency was recently recognized as an AdAge Best Place to Work Inc. Magazine Best Workplace in America, and has added several awards for campaign performance and strategy.” On the consultancy side, January Digital offers audience strategy and development, customer experience, loyalty and retention strategy and benchmarking, brand building and positioning, content and creative strategy, social, partnership and influencer marketing strategy, omnichannel marketing audit and strategy, marketing budget and creative process optimizations, marketing operations, hiring oversight and in-house consulting, competitive trends and industry insights and marketing analytics and dashboard strategy, among others. Earlier this year Brooklyn-based hair care brand Amika said that, as it gears up for continued growth, it would make January Digital its media agency of record. Amika, whose dry shampoo is the number-one dry shampoo in the U.S. prestige market, is sold at Sephora and Amazon — along with its website. For Amika, the decision to partner with January Digital allows for a consolidation of media efforts which was previously split between three different agencies. Aside from Amika, January Digital’s client roster includes Tory Burch, J.Crew, A.L.C., Victoria’s Secret and Ahold Delhaize, among others.
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